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What is digital marketing?

How does someone define digital marketing?

I’m not sure how you define it, and I’m not really sure how others do. It really doesn’t matter because we will all say something a bit differently.

By now, you know I have a philosophy and a way that I look at digital marketing.

I think digital marketing starts with your home base, your website, and your email list, and uses other “digital” channels to funnel leads to your home base.

But, for the sake of hearing someone else’s definition, here is a paragraph from American Marketing Association:

“In a nutshell, digital marketing refers to any marketing methods conducted through electronic devices which utilize some form of a computer. This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email, and similar channels to reach customers.”

American Marketing Association

I cannot disagree with the specifics of this definition, but I think it fails to provide context.

Here is another definition from Mailchimp and its pretty good too:

“Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

“Essentially, if a marketing campaign involves digital communication, it’s digital marketing.”


Here is yet another definition that I really like. It simplifies things a bit

Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.

Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.

Digital marketing has a number of types, the most important are website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing.

Reliable Soft

My simple definition

Digital Marketing is using online channels to reach your customers and bring convert them to your website and your email address.

Todd E Jones