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Local Digital Footprint Self-Assessment

Local Digital Footprint Self-Assessment

Assess your business's entire digital footprint across 5 key pillars for local success. This self-assessment will help you identify strengths and areas for improvement.

Your Business Name:

Your Website URL (if applicable):

1. Presence

How visible is your business across all relevant online platforms?

Do you have a fully optimized and regularly updated Google Business Profile?

Yes No

Are you consistently listed with accurate information on major online directories (Yelp, Facebook, industry-specific sites, etc.)?

Yes No

Do you have active and engaging profiles on social media platforms relevant to your target audience?

Yes No

2. Performance

How well do your digital assets (website, social pages) function and perform?

Is your primary website generally fast to load on both desktop and mobile devices?

Yes No

Are all your digital platforms (website, social profiles) fully responsive and user-friendly on all devices?

Yes No

Do you regularly check for and fix broken links, outdated information, or technical errors across your digital footprint?

Yes No

3. Proof

Are you effectively showcasing your credibility and customer satisfaction?

Do you actively encourage, collect, and respond to customer reviews on platforms like Google, Yelp, and social media?

Yes No

Do you prominently display customer testimonials, case studies, or success stories across your website and social channels?

Yes No

Do you regularly share high-quality project photos, videos, or a portfolio of your work (if applicable) on your digital platforms?

Yes No

4. Positioning

Is your brand's messaging clear, consistent, and compelling across all digital touchpoints?

Is your business's unique value proposition and main message immediately clear to a new visitor/follower on your website and social media?

Yes No

Are your calls-to-action (CTAs) across your digital footprint clear, enticing, and guiding users to the next step?

Yes No

Is your brand's visual identity (logo, colors, fonts) consistent across all your online channels?

Yes No

5. Promotion

How effectively are you driving targeted traffic and engagement across your digital footprint?

Do you have an active local SEO strategy for your website and Google Business Profile (e.g., targeting local keywords, local link building)?

Yes No

Do you regularly create valuable content (blog posts, social media updates, videos, guides) for your target audience?

Yes No

Do you run simple, targeted online ads (Google Ads, Social Media Ads) to reach local customers?

Yes No

Are you actively engaged in local community groups, online forums, or partnerships to promote your business?

Yes No

Your Local Digital Footprint Score

This assessment provides a snapshot. For a deeper analysis and personalized strategy, consider reaching out to a local digital services expert!

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